Boosting your e-commerce game: strategies for more traffic (and sales)

Posted by Laurence on May 9, 2024 - Estimated reading time: 5 minutes

Hey there, fellow movers and shakers in the e-commerce world! If you’re in the business of driving traffic (and who isn’t?) this article is just for you.

At Technique Web, we specialise in WordPress websites, and we use the most popular e-commerce platform available to run online shops – WooCommerce (aka Woo). In a highly competitive time where selling online is so hard, let’s talk about some sensible strategies to level up your online shop and reel in those extra visitor hits and sales!

Invest in SEO and PPC

Think of SEO and PPC as the dynamic duo of the digital age. They’re like Batman and Robin, but for your e-commerce success. When you’re climbing the search engine ranks, you’re getting noticed, and that means more eyes on your products. SEO needs a specialist to oversee strategy but you can work closely with an SEO agency like us to get results faster, together.

Visibility trend for one of our SEO (and PPC) clients

Refer a friend

Friends don’t let friends shop alone. Harness the power of referrals and watch your conversion rates soar. Who needs fancy marketing methods when your satisfied customers are doing the talking for you? Perhaps give them a code for £10 off on completion of an order!

Build out your blog

Content is king. Google’s the kingmaker, and you want to be in its good books. Bulk out your e-commerce site with valuable and informative blog content that not only attracts visitors but keeps them coming back for more. Make your content “searchworthy” and shareable.

Improve the on-page experience

Google’s got its eye on you, and it’s judging your website’s on-page experience. From mobile optimisation to user-friendliness, make sure your site is a smooth operator in the digital realm.

Build an email list

The money’s in the list, they say. And they’re not wrong. Nurture those leads, keep your customers engaged, and watch those repeat purchases roll in.

Retarget email subscribers

Don’t let those warm leads go cold. Retargeting is your secret weapon to reel them back in and seal the deal.

Optimise your CTAs

Your Call to Action is like your online pickup line. Make it irresistible, make it pop, and watch those conversions skyrocket.

Improve your checkout process

Don’t let a clunky checkout process be the Grim Reaper of your sales. Streamline that baby, eliminate hidden fees, and watch those abandoned carts disappear.

Develop a loyalty and rewards program

Loyalty pays off. Treat your customers right, and they’ll keep coming back for more.

Link it up, buttercup! Internal linking boosts your SEO game and keeps your visitors clicking around like happy little bunnies.

Get active on social media

The word on the street is that social media is where it’s at. Get chatty, get engaged, and watch those customer reviews pour in like virtual confetti.

Incorporate chat on your website

Be there for your customers like that trusty shop assistant they never knew they needed. Don’t leave them hanging—literally.

Focus on value upfront

Give to get, my friends. Show your customers some love, and they’ll return the favour in spades.

Implement video

Lights, camera, action! Video is the MVP of e-commerce right now. Don’t miss out on the show.

Add user-generated content

Let your customers do the talking. User-generated content is like a goldmine of authenticity.

Offer free shipping

Free shipping is the online shopper’s love language. Speak it fluently, and watch those sales figures climb.

Keep user data safe

Trust is the name of the game. Keep those customer data vaults locked up tight, and wear that security badge with pride.

Create a sense of urgency

Fear of missing out (FOMO) is real. Harness the power of urgency, and watch those hesitant shoppers hit that “Buy Now” button faster than you can say “limited time offer. or “Last few in stock”.

Upsell the customers you have

Don’t leave money on the table. Upselling is like the cherry on top of your e-commerce sundae.

Work with influencers

Rub elbows with the cool kids of social media. Influencers can be your ticket to e-commerce stardom.

Optimise for mobile

Mobile is the name of the game these days. Don’t let your website be stuck in the Stone Age.

Website speed optimisation

Slow and steady might win the race, but not in e-commerce. Speed things up, and watch those bounce rates plummet.

Competitions and giveaways

Everybody loves a good contest. Stir up some excitement and watch those entries—and website visits—roll in.

Remember that photography is king

A picture’s worth a thousand words, and high-quality product photos are worth their weight in gold.

Don’t skimp on product details

Details, details, details. Paint a vivid picture for your customers, and watch those sales pitches practically write themselves.

Offer a seamless checkout process

Keep it simple. Ain’t nobody got time for a convoluted checkout process.

Make sure your return policy is easy to find

Transparency is key. Keep those return policies front and center, and watch those worried shoppers breathe a sigh of relief.

Thanks for reading

There you have it – 27 surefire strategies to turbocharge your e-commerce game. So go ahead, put on your digital marketing cape, and get ready to take the online shopping world by storm!

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