Does bad weather affect your website traffic?

Does bad weather affect your website traffic?

The glorious British summer is upon us, no honestly it is, so I was thinking… does the rain result in more traffic? If we compare web browsing to other, indoor based leisure activities like watching TV, then the answer should be yes. TV viewing figures increase during the winter and drop off when the sun is shining so can we make the same assumption about browsing the internet?

It makes sense that when people are indoors due to bad weather, they are more likely to be on the internet than if they are outside soaking up the rays so we should see an increase in visits on most sites. However, one thing web browsing has on its side that TV doesn’t is portability. Mobile devices such as smartphones, tablets and laptops means that even if you are relaxing in the garden or lying on the beach, the internet is never far away. What this means is that we should see an increase in mobiles visitors and searches and what that means is that if you haven’t got a mobile version of your website you could be missing out.

So, will we see an increase of website traffic during probably the wettest June on record? Maybe, but I think what will be more obvious is less of a drop next month when the sun is out – surely it will be out next month… won’t it?