How to crack Africa with mobile web design

How to crack Africa with mobile web design

If your company does business overseas and is looking into potential new markets then Africa might well be on the agenda. But how do you get your message in front of the African market? Mobile Web Design.

Obviously the easiest and probably most effective way is via the web. But is your website ready for African web users? ‘What’s the difference between African and other web users?’ I hear you ask. In Africa, internet penetration is low, computers are expensive to buy and online transactions can be complicated but the surge in smartphone internet use – there are 695 million mobile phone subscribers in Africa – has given Africans access to sharing information and conducting business online.

So if you don’t have a mobile version of your site then you may be missing an opportunity, not just in Africa but in other emerging markets too. It’s never been more important to make sure your web presence is as good on a mobile as it is on a PC than it is now and this importance can only increase with more and more users across the globe and at home in good old Blighty using their smartphones to access your website.

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