The Project Brief
Inga Tritt founded The Original Sprout®, The Original Little Sprout®, and D’organiques Original Sprout® in 2003. The name Sprout was inspired by the birth of her daughter Maya in 2002. Inga was born in Germany and grew up in Montecito, California. Her love of nature, art and architecture led to a successful career as a Master Stylist. Wanting to be a full time mum led her to selling her salons and spas and moving to the country, where she lives creating safe professional products for families worldwide.
Original Sprout is a global brand and we were contacted by the UK distributor to create a brand new eCommerce site for the UK and European market. Their existing site was very slow and not intuitive so was not performing well. Our brief was to create a simple, organic looking design and to ensure ease of use with quick page loads, especially on mobile devices.
Adhering to strict brand guidelines from Original Sprout HQ we quickly adapted Storefront, the official WooCommerce theme, to echo their brand values and make their excellent products the centre of attention.
Responsive Web Design
Customising the Storefront theme didn’t take long as it met most of the brief pretty much straight out the box.
Original Sprout opted for some great WooThemes extensions to enhance the site and the user experience.
We configured a neat little import routine to move all product data from the existing Prestashop site straight into WooCommerce.