Alpina Wheels, rolling in style with a bespoke WordPress site

Client: Alpina Wheels

Bradford, UK

Alpina Raggi is a market leader in the production of nipples and spokes for bicycles and motorcycles.

As evidence of their spirit of innovation, in 2005 the company patented an innovative Tubeless System that allows the creation of spoked wheels for motorcycles without an inner tube. The brand Alpina became synonymous with high quality and reliability even in the most demanding off-road racing events.

Alpina is a global brand and we were contacted by the UK distributor Alpina UK (now King Wheels) to create a brand new eCommerce site for their Worldwide market. The existing Alpina UK site wasn’t responsive so displayed poorly on mobile devices and was very time-consuming for the team to manage and for customers to navigate.

A fully responsive design...

[caption] Wireframe Doodles[/caption] [caption] Final Website[/caption]

“Our new King Wheels website looks amazing and works perfectly, Technique worked really hard to meet our tricky requirements and just got on with it. What we have is a WooCommerce website that Technique should be proud of – I know we are! The Seo knowledge was invaluable when we migrated our site to a new domain name, keeping our high rankings on Google when we needed them to stay in place.”

- Karl Farley, MD, Alpina Wheels

What we did

Responsive Web Design

Designing and creating a custom homepage and header/footer combination for our Storefront child theme was an absolute pleasure and we’re really happy with the results.

WooCommerce Setup

This was a mammoth task as each bike has numerous wheel configurations and colour combinations to offer as well as multi-currency and bulk discounts.

Bespoke Code

With no existing extension up to the job in stepped our developer and several hundred lines of code later the site knows what level of discount to apply automatically.

Who was involved




Mark F

Mark R

Services provided:

1.2 secs

load time

20 sales

per month


keyword rankings

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